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ECONOMICA X. ÚJ ÉVFOLYAM, 2. SZÁM, 2019.

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A folyóirat jelen számában megjelenő témák sokszínűsége mutatja a szolnoki felsőoktatás heterogenitását, amely – habár a Magyar Tudományos Akadémia tudományági nómenklatúrája szerint a Gazdaságtudományokhoz tartozik, mégis, alkalmazott kutatások bemutatásáról lévén szó, – felöleli a mindennapi gazdasági jelenségek sokszempontú vizsgálatát is.

A kötetben megjelenő első terület a turisztika, amely tartalmaz egy összehasonlító elemzést a finn és a magyar turisztikai szakképzésről, egy kiemelt turisztikai fejlesztési térség elemzését, valamint további írásokat a falusi turizmusról, a szállodai és a spa szolgáltatások generációs különbségeiről és az egészségturizmusról.

A második terület a logisztika, amely a környezetvédelmi adó jelentőségét taglalja a közúti szállítmányozásban.

A harmadik terület egy intézményi vezetői információs rendszer működéséről és további felhasználási lehetőségeiről szól.

A negyedik terület a kis- és nagyvállalkozások speciális kérdéseivel foglalkozik: a vállalkozások számviteli beszámolóinak vizsgálatával, adott vállalkozások vagyoni helyzetével, üzletláncok hálózatfejlesztésével, a szellemi tulajdon védelmével, valamint a munkavállalóknak nyújtott kedvezmények elemzésével.

Az ötödik terület a fogyasztó oldaláról közelít és a fogyasztás szocializációs aspektusát elemzi.

A folyóirat Szerkesztőbizottsága hasznos és tartalmas időtöltést kíván az Economica legújabb számának olvasásához.

 

The diversity of the topics in the present issue of the journal shows the heterogeneity of higher education in Szolnok, which, although it belongs to the Economic sciences according to the nomenclature of the Hungarian Academy of Sciences, given that the presented articles are of applied sciences, is a multi-faceted analysis of everyday economic phenomena.

The first area in the volume is tourism, which includes a comparative analysis of Finnish and Hungarian tourism vocational training, an analysis of a designated tourism development area, and further writings on rural tourism, the generation differences between hotel and spa services and health tourism.

The second area is logistics, which addresses the importance of environmental taxes in road transport.

The third area is about the operation of an institutional management information system and its possible further development

The fourth area deals with the specific issues of small and large enterprises: examining the accounting reports of businesses, the financial situation of particular companies, network development of business chains, protection of intellectual property and analysis of the benefits provided for employees.

The fifth area approaches from the consumer’s side and analyzes the socialization aspect of consumption.

The editorial board of the journal would like to express its hope that our readers will enjoy reading the articles and find them useful.

 

A COMPARATIVE STUDY OF TOURISM EDUCATION ON VOCATIONAL LEVEL IN HUNGARY AND FINLAND

Anita Mondok 

The rapid growth of tourism in Hungary and the labour migration to abroad resulted in a serious labour shortage in the industry. One of the sources of skilled and motivated workforce is the system of tourism vocational education and training, which can just slowly react to market changes due to its inertness. In addition, the highly centralized system provides low-level of freedom to respond to regional differences, as the National Core Curriculum and its related regulatory documents are compulsory for the institutions and maintainers implementing them. This paper seeks for possible solutions to the prevailing challenges by a comparative examination of the tourism VET system in Finland and Hungary. As a result the author propounds possible alternatives to develop secondary tourism education.

 

 

 

 

SOPRON-FERTŐ, AS A PRIORITY TOURISM DEVELOPMENT AREA

Alexandra Éva Makra – Attila Szabó

In 2016, the organizational management of tourism in Hungary has changed, the basis of which was defined in the CLVI. Tourism Development Act of 2016. The law puts the focus of tourism development on the tourist areas, which aims to make the destinations able to renew their competitive travel offers in the short term for both foreign and domestic guests who are looking for experiences or have higher specific spending. One of the five priority tourism development areas named by the Government until September 2017 is the Sopron-Fertő destination. Based on the 122 completed questionnaires, it can be stated that five towns (Sopron, Bük, Hegykő, Fertőd and Nagycenk) in the Sopron-Fertő priority tourism development area are known among households participating in domestic tourism.

 

 

 

 

GUESTHOUSE CATERING FACILITY AS AN EXPERIENCE GENERATOR IN ELECTRONIC COMMUNICATION OF HUNGARIAN RURAL TOURISM SUPPLY

Márta Kóródi – Róbertné Bakos

Based on the model of tourism experience components, the experience basis and experience generators allow the creation of experience promises, the formation of experience imagination and the realization of experience. The catering facilities of rural tourism cannot be considered as a part of the experience basis from the point of view of supply due to the legislative framework i.e. the limited availability of catering services. At the same time, demand considers as an essential supply element the countryside  flavours,  the tasting of traditional gastronomy in terms of both the endowment and the availability and from the professional point of view, the appearance of a supply element in rural tourism in Hungary is unquestionable.  The exploratory research covers the entire range of qualified accommodation based on the FATOSZ (Hungarian National Association of Rural and Agrotourism) electronic communication database, analyses the experience promises based on the aspects developed according to the topic, identifying their experience basis or experience generator characteristics, looking for the relationship between quality and the gastronomic experiences.

 

 

 

 

New generations – new trends in the spa industry

Anita Mondok 

Today's tourism market is a scene of rapid changes that equally affect the demand and the supply side. In the spa industry market, due to the presence of both wellness and medical services, a wide range of generations appear as consumers, with different expectations toward the service providers. Therefore, the changes taking place in the present and the upcoming years are worth exploring, which, in addition to the changes in consumer habits, visualize the expansion of consumer needs. Current article attempts to describe the expected spa services by examining the nature of generations and identifying future changes that can be predicted. The author primarily tries to summarize the market trends that contribute significant changes, using international and national secondary resources and the professional experience gained in the industry.

 

 

 

 

 

DIFFERENTIAL SUPPLY MANAGEMENT by age IN hotel tourism products

Márta Kóródi

In the development of hotel product strategies, the proportion of diversification and differentiation is a major decision that the hotel offers a wider range of services, which will help to find most suitable for guests, or narrows down its targeted segments and provides them with specific supply elements. One segmentation aspect could be the age of guests. The most prominent and identifiable age group in the supply is the senior, which has always been important for hotels.  They have the off-season demand, predictable and well-known needs, their satisfaction is easily accessible. The research is looking for the answer to the question of whether the hotels have the opportunity of acquire the senior segment and what are the special features of the products recommended for them. Parts related to the topic of tourism marketing literature have been reduced to the accommodation services in the secondary information processing section of this paper. This is followed by the identification of the segment's booking and residence habits. Primary analysis of supply will be by observation of collecting and comparing the hotels' offerings to senior guests.

 

 

 

 

 

APPLICATION OF DECISION -TREE ON WELLNESS TOURISM VISITORS’ HEALTH BEHAVIOUR CHANGES

Orsolya Savella – Péter Dudás

In the case of social science research, the link between observation and theory can cause difficulties for researchers. Direct observation and measurement are rarely possible. Because the processes are constantly changing, it is possible to observe the phenomena once. Some of the models of mathematical, statistical methods are made in uncertain circumstances, which take into account the more important factors, but also the probable variables can be expressed. The technique used to make such a model is the decision tree method, which is a graphical model used in decision making, in which several choices are available and their outputs are uncertain. The study illustrates the use of this model, focusing on the health behavior of individuals involved in health tourism travel.

 

 

 

 

 

HEALTH TOURISM AS SCENE OF FORMATION OF HEALTH BEHAVIOUR – DEMONSTRATION OF POSSIBLE RESEARCH DIRECTIONS

Orsolya Savella – Márta Kóródi

Over recreation health tourism – mainly wellness tourism – services also ensure knowledge acquisition by informal learning for health. Depend upon former results this study formulates such examination directions by that this sector of tourism can became effective place of health education.

 

 

 

 

The SIGNIFICANCE OF ENVIRONMENTAL TAXES USED FOR MITIGATING THE ENVIRONMENTALLY HARMFUL IMPACTS OF ROAD TRANSPORTATION

Anikó Danyi-Boll – Andrea Gáspár 

Logistics is one of the most important economic sectors of the European Union, with nearly 1.134 million companies engaged in the field of transportation in the EU. The global logistics market is expected to show further expansion in the forthcoming years. On the other side stands global warning which is one of the greatest problems for the time being. The European Commission has announced a cross-sectoral investment programme worth more than 10 billion euros (nearly 3,200 billion Hungarian forints) for the planning, development and implementation of low carbon dioxide-emitting technologies to improve Europe’s global competitiveness. The common data base of OECD and the European Environment Agency (EEA) currently lists 375 environmental taxes and approximately 250 environmental fees or charges in the OECD countries. Among the EU member states, Sweden, for example, introduced a tax system which includes the essential elements of eco-tax more than 10 years ago. Hungary has several of such tax types, such as the excise tax on fuel, the energy tax, the energy suppliers’ income tax or the vehicle tax.

 

 

 

 

 

SWOT analysis oN management information system of University of Debrecen

Tímea Gebei – Szilvia Vincze

In 2009, an SAP-based management information system (MIS) has been implemented at University of Debrecen (UD). After the introduction of the system, in 2014, MIS Centre – the organisation responsible for operation – has been established. The MIS of UD operates functionally, however, it has wider range of uses and the opportunities offered by the system have not yet been fully exploited. In our paper, SWOT analysis was used to present the currently unused functions of MIS and based on the results, we propose suggestion for development.

 

 

 

 

 

EXAMINATION OF THE NOTES TO THE FINANCIAL STATEMENT THROUGH THE EXAMPLE OF ENTERPRISES ENGAGED IN SPORTS ACTIVITIES

Veronika Fenyves – Dóra Kerezsi – Éva Bácsné Bába – Krisztina Dajnoki – Zoltán Bács – Tibor Tarnóczi

In the globalized and accelerated world of our time, it is essential that enterprises have up-to-date information. Only a company that is in possession of the necessary information is able to meet the challenges of business life. One source of public information might be the annual statement prepared and published in accordance with the stipulations of Act C of 2000. The annual statement consists of three parts: the balance sheet, the profit and loss account and the notes to the financial statement. The text-based information of the notes to the financial statement are for the more accurate interpretation of numerical data. The notes to the financial statement of certain market participants (consumers, suppliers, competitors, etc.) might support efficient operation of companies, their proper decision-making and risk assessment. In present study, the notes to the financial statement of companies identifying sports activities (Hungarian NACE 931) as their primary activity were utilized. By means of text mining, it was examined what information these notes to the financial statement include from amongst the mandatory information required by the Accounting Act.

 

 

 

 

 

analysis and comparison of the ASSET SITUTATION OF THE hungarian poultry and pork sector between 2005 and 2015

Andrea Gergely – Mónika Harangi-Rákos – Veronika Fenyves

Meat has been playing an important role in the nutrition of humanity from the beginning of time; therefore meat is a fundamental foodstuff. Global population is steadily increasing and people consume more and more foodstuff with high added value including meat and dairy products. In context of meat production and consumption, poultry and pork sector are the major predominant sub-sectors not only nationally, but also internationally. Pork sector had a definite leading role until the end of 1990s. However, this trend has undergone changes and poultry sector is predicted to have this leading role, according to current trends. The aim of our research is to reveal and analize what impacts this structural change have on businesses in these sectors including their asset situations. 

 

 

 

 

 

The interrelationship between the factors influencing Retail Selection behavior and FMCG Market network

Ibolya Rózsa Pénzes – Éva Pólya

From the consumer behaviour perspective the role of retail selection have a salient importance. Hence in the case of FMCG markets network development as a key area of store chains’ distribution systems is a substantial tool in competition for customers. In our paper we investigate the main network development influencing factors in the case of main store chains is Hungary. We also detail the relationship between the size and the change of store chains and the consumer store choice, possibilities, and the freedom-level of decision making.

 

 

 

 

 

The economic impact of intellectual property in Europe and Hungary

Gábor Szilágyi – Kata Földi

As the aim of the article, to show in the framework of theoretical research, to assess the situation of Hungarian intellectual property in the life of businesses. In our paper, we try to analyze and present this area approaching it from an economic side, which seems to be a mere legal phenomenon for an outside observer.

 

 

 

 

 

Empirical research on business awareness concerning workplace crèches

Henrietta Tóthné Dóra – Kata Földi

Our objective with the empirical research was to learn about the opinion of business leaders about the new form of care, and to get an explanation why the opportunity to create a crèche in the workplace is not being used by today's companies, despite the facilitating state environment (financial funding for tender funds and favorable personal conditions). Our further goal was to formulate suggestions for business leaders to raise awareness of workplace crèches.

 

 

 

 

 

Born to consume? Some aspects of consumer socialization

Éva Pólya

Are we born as consumers or we become that during our lifetime? However most of human behavior in developed societies regarded as consumer behavior, we do not born with that knowledge but we rather acquire it step by step during our life. Studying consumer socialization makes it possible to understand the most the process of becoming a consumer, the context how consumers live in the society, what are the facts that have an effect on this process.

 

 

 

 

 Vissza az Economica főoldalára


„A kutatási potenciál fejlesztése és bővítése
a Neumann János Egyetemen”  EFOP-3.6.1-16-2016-00006

IMPRESSZUM

Economica a NJE Gazdálkodási Kara tudományos közleményei. X. új évfolyam online  2019/1. Főszerkesztő: Dr. Fülöp Tamás PhD. főiskolai tanár, felelős szerkesztő Dr. Molnár Edina PhD. főiskolai tanár, olvasószerkesztő Dr. Kóródi Márta főiskolai tanár, angol nyelvi lektor: Dr. Bagdi Róbert főiskolai docens. Felelős kiadó: Dr. Szabó Attila főiskolai docens, dékán. Szerkesztőség: 5000 Szolnok, Campus Tiszaligeti sétány 14. Telefon:  06 56 510 300,  email: molnar.edina@pk.uni-neumann.hu

ISSN 2560-2322



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