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List of subjects 2019/20 Academic Year /Autumn

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TERM CALENDAR

  

John von Neumann University Business Faculty (HU KECSKEM03)

2019/20 Academic year - Fall semester

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Course Unit

Lessons

(Lectures+seminars

/week/

ECTS

Department

Tutor

World of Aviation

1+1

5

Tourism and Catering

Ms Dr Anita Mondok

Photography Basics

1+1

5

Tourism and Catering

Ms Dr Anita Mondok

Service Management

1+1

5

Tourism and Catering

Ms Dr Anita Mondok

Economic Geography

1+1

5

Tourism and Catering

Mr Dr Róbert Bagdi

Recreation

1+1

5

Tourism and Catering

Ms Orsolya Savella

Sustainable Tourism Management

1+1

5

Tourism and Catering

Mr Attila Lengyel

Marketing Research

1+1

5

Commerce, Marketing and International Business

Ms Dr. Éva Pólya

Marketing

1+1

 

Commerce, Marketing and International Business

Ms Dr. Éva Pólya

Ms Dr. Kata Földi

Applied Informatics

0+2

3

Economics, Finance and Management

Mrs Dr Ildikó Miskolczi

Current Issues of the EU Business Environment

1+1

5

Commerce, Marketing and International Business

Mr dr. Sándor Meisel

 

 

short Course descriptions

World of Aviation

_________________________________________________________________________

 

Air travel has been gone under huge developments from the first flight  of the Greek mythology character, Icarus to present times. The industry  is facing a major growth in the coming years. Aviation is a major driver  of transportation in both passenger and freight transport, and growth is

not only a challenge for operators but also for aircraft manufacturers.  The aim of the course is to  provide a comprehensive understanding of the industry's expertise in the areas of engineering, meteorology, or  human resources. Guest lecturer and airport visit are also help to enrich the theoretical knowledge by personal and practical experiences.

 

Photography Basics

________________________________________________________________________

 

Thanks to the digital technology, anyone can take photos now. But in order to get a really good picture, it is necessary to take photographs consciously, to know the operation of the camera and the possibilities and limitations of the digital technique. The course gives you the opportunity to get to know the photography basics so by completion of it you will be able to take aesthetically correct photos, to save the  passing moments or events of your life. The course aims to provide  insight into the world of digital photography through the introduction  of basic professional knowledge and development of visual way of seeing.

 

 

Service Management

To be competitive in today's marketplace, service organizations must provide a quality experience for their customers. This course identifies the key dimensions on which customer perceptions of service excellence are based, and describes strategies for offering superior customer service. Key course concepts include: (1) nature of services and key factors of service excellence, (2) reducing gaps in service performance, (3) measuring service quality, (4) service capacity management, and (5) service marketing. Students who complete this course will not only have a better understanding of how customers evaluate service firms; they will also have a new ideas, measures and techniques to help improve service excellence.

 

 

Economic Geography

The theoretical basis encompasses explanations to differential economic and social development in places and locations across Europe and the western world under the increasing globalization of trade patterns. Economic geographers study and attempt to explain the spatial configuration of economic activities. Economic activities  include  all human acts  that do one of three things: 1) produce goods and services, 2) transfer goods and services from one economic agent to another, and 3) transform  goods and service  into  utility  through  acts  of  consumption. 

 

 

Recreation

This course is designed to study philosophical concepts, examine the physiological, mental and spiritual benefits of recreation. Definition the role of regular physical activity in everyday life and in the prevention and treatment of diseases are also in focus. Further aim of the course is to develop fundamental knowledge about the role of recreation; to formulate a personal and professional philosophy of recreation and to develop practical understanding of social factors and forces that influence the principles that drive professional practice and the delivery of professional services.

 

Sustainable Tourism Management

This course introduces the concepts and principles associated with sustainable tourism development, emphasizing on their implications for management and planning purposes. Concepts of sustainability that affect the tourism industry; the range of tourism developments designed to maintain environmental, social and economic wellbeing of natural, built, and cultural resources; the inherent stability of natural ecosystems in order that certain parallels may be drawn and guiding principles applied to the management of tourism based projects.

 

Marketing Research

The main aim of this subject is to give you a basic understanding to marketing research processes and methods. During the course you will learn how to define a marketing problem, how to plan and execute a research. You will get acquainted with the different data sources and research methods. The semester will be practice oriented, you will not only acquire theoretical knowledge, but also get a hint how to conduct a research, analyse data and present findings with the help of your own project works.

 

Marketing

The main aim of this course is to provide students with a foundation for the analysis of marketing within organizations including decision making processes, segmentation, the role of information and the marketing information system, the marketing mix, internal and external influences affecting strategy, competitor analysis and positioning. This course focuses on the study of the aspects of the marketing mix that are integrated to develop an effective and coordinated strategic marketing program. The purpose of the course is to help prospective managers identify market opportunities, analyze marketing problems, and develop strategic marketing programs. This course will emphasize the integration of a number of marketing concepts and principles and will stress strategic thinking, decision-making, and application.  Assignments will seek to help students develop fundamental skills of analysis, communication, critical thinking, planning, and decision making.

 

 

Applied Informatics

The course is designed to introduce some of today's most advanced information technologies, and user-level application of Web services. The goal is to get to know the functions of the web, which mean information sharing, joint online work, contacts and tasks on an interactive solution. The course aims to present the potential of these technologies, through the solution of practical problems. We can use these technologies not only in relations with each other but in the study too.

 

Current Issues of the EU Business Environment

The aim of the course is to give a general overview of the institutions and functioning of the European Union. It presents the history and development of the integration across the Treaties and provides general information on the institutional set up of the EU. It elaborates on the basic principles and features of Community and the decision making mechanisms.  In the following topics the course gives a detailed analysis and assessment of principal union policies affecting the internal economic environment of the economic actors, focusing on the internal market and the monetary integration of the member states. The course also evaluates the present position of the EU in the world economy. In the framework of the course discussions will analyse the effects of those EU policies and EU actions that have influence on the internal market environment and conditions (trade policy, external economic relations, main internal policies, widening of the EU and possible consequences of Brexit etc).

 

 

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